DVD Rebrand

Neue Toy

What if the Digital Versatile Disc (DVD) could be revitalized?

CLIENT —                      
California College of the Arts

MY ROLE —
Full concept and design

Mentor: Nathan Shedroff

MORE INFO —
Imagine the future of DVD as an entertainment ecosystem, where content is securely owned and saved on a personal cloud.

Now, as the Digital Versatile Database, it is free from ads and subscriptions. The new DVD is a place where people can own their entertainment again.

Context

Between VHS and streaming, DVDs enjoyed only a 13-year heyday. During which, I unknowingly built memories that shaped my future nostalgia, expanded my media references, and watched my dad amass a collection of over 3,000 discs.

Today, with many homes still holding onto dusty old technology, there’s a gap between past and current media formats. What might a digitized DVD collection look like?

Poster 2-

What if we could "rip" discs again—but onto the cloud?

What if we could buy once and truly own our favorite movies and music?

Packaging
burner
DVD – 18-2

The new DVD industry:

The crossover between digital streaming and cloud storage

color map
competition

The new DVD mission:

Uniting people through elevated entertainment and personal media ownership.

VR Homepage: Dashboard

The dashboard is designed to feel open and social, featuring friends on the sidebar and an AI assistant (hello amorphous blob) in the corner.

dvd-blob_2

Bring people together: Watch Party

Statistics show that half of all TV watchers typically watch alone (ahem, binge-watching), and this leads to several negative effects including lower lifespan. To enhance connection, I focused on creating a more social experience around viewing content, where we can enjoy both the smiles of loved ones and the content in the same view.

Data Organization: The Dial

Reimagining the information architecture of a DVD collection was the most fun I had on this project. I was inspired by my dad's meticulously alphabetized and categorized DVD folders growing up.

In a perfect prototype, as the dial spins around left and right, each folder 'column' is also vertically scrollable via eye tracking. This will give a sense of depth and expanse. Each database can have as many columns and dials as you want.

A look at the dashboard design process

Each file is a story that should feel like a cozy memory, nostalgic for the old technology

dashboard process DVD – dash1
Dial_before Dial_after
sketches
1_Regular-5a
2_Flat Swiss-2
3_Gradient
DVD – dial4
DVD – i
DVD – iii
DVD – 3
DVD – 4
DVD – 7
DVD – Stakeholders
DVD – 10
DVD – 12
DVD – 13
DVD – 14
DVD – 15
DVD – 16

 © Julie Ramsey 2025 / All rights reserved