DESIGN - Julie Ramsey

DESIGN

case studies

Below is a curation of my favorite whimsies and shipped work spanning brand and product. Each project has a special place in my heart and holds a meaningful story I'm always eager to discuss. Do enjoy :)

AI UX / MOBILE / WEB

Robyn AI

Robyn is a conversational AI OS. It uses emotional intelligence and personal insights to unlock your best self.

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Founded by a Harvard-trained MD, Robyn is the world's first emotionally intelligent AI. As the lead designer, I built the product, brand, and marketing assets. The goal was to craft a brand that was deeply personal. The warm tone is wrapped in soft glows and gradients to enhance the sense of emotional nuance, calm, and intimacy.

Role
Founding Product Designer

Scope
IOS App Design
Web App
Design Systems

Year
2025 - 2026

Partner
Metalab

Live Site: meetrobyn.com
App Store: Robyn: Talk, Feel, Grow

UI UX / WEB

FTLO Travel

FTLO [For The Love Of] Travel provides modern group experiences for young, solo travelers to meet new people and see the world.

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We refreshed the site with a seamless path from trip discovery to booking, including an upgraded calendar page, search-by-vibe functionality, AI review summaries, and a restructured meganav. Using immersive photography to complement, rather than overshadow, the trip content was central to building a website that captures that joie de vivre spirit of the journey.

Role
Product Designer

Scope
Web Design, UI/UX
Design Systems

Year
2025 - Present

Live Site: ftlotravel.com

UI UX / WEB / USER RESEARCH

Post Carbon Institute

Post Carbon Institute is a nonprofit that helps people understand the challenges of climate change.

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We reimagined PCI's partner platform, Resilience.org, to make climate knowledge and events more accessible and community-centered. More than a brand facelift, we incorporated hours of user feedback to improve the event funnel. The result is a web experience where people interact with each other and actively participate in climate initiatives together.

Role
Lead Product Designer

Scope
Web Design
User Research & Testing
Community Workshop
Design Systems

Year
2024 - 2025

Sites: resilience.org & postcarbon.org
(changes not yet live)

"Julie was extremely smart, organized, and strategic in how she approached this project. She and her team were able to uncover our true obstacles and design pragmatic and innovative solutions. I would love to work with Julie again in the future."

— Amy Buringrud, Marketing Director

PRODUCT / MOBILE / USER RESEARCH

InTouch

InTouch is a wall-mounted device and accompanying app that uses light, time, and touch to represent when your close friends are available and how they’re doing.

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This project was wrought out of a personal desire to connect with my friends across different timezones. From initial concept to final form, I designed InTouch to let you feel when your people are available and open for connection, without the distractions of chat or notifications.

"I wish I had stayed in touch with my friends."
— Bronnie Ware, The Top Five Regrets of the Dying

Role
Product Designer

Scope
App Design
Hardware Visualization
Design Systems
User Research

Year
2025

Product Deck: here

GRAPHIC / MOBILE / ENVIRONMENTAL

Nüshu

Nüshu (女书), literally translates to “women script” in Mandarin. It is the only writing system in the world made and used exclusively by women.

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According to UNESCO's Atlas of Languages, approximately 25 languages die each year. Among them is Nüshu, whose last native writer passed away in 2004.

Inspired by the beauty of Nüshu and my own passion for Chinese history, I crafted an exhibit and educational app to memorialize this intangible cultural relic. The goal was to empower language preservation by offering people personalized resources to learn and preserve their own ancestral languages.

Role
Product Designer

Scope
App Design
Typographical Analysis
Brand Identity
Environmental Design

Year
2024 - 2025

Product Deck: here

"Julie tackles challenges with originality and dedication and always returns solutions that go beyond the obvious or stated specifications. She's a great communicator and collaborator and was a joy to work with."

— Nathan Shedroff, Project Mentor & Educator